4/1/2023 0 Comments Product manager role![]() If it is early on during the development life-cycle, the focus is on defining a strategy. Aside from this, the key responsibilities tied in the role are dependent on the stage of development that the game is in. Owning and tracking KPIs and working with key stakeholders - such as the game development team - are crucial to achieving product success. Video Game Product Management Responsibilitiesįor a Video Game Product Manager, a key part of the role is defining strategy. This will be discussed further in the next section. Also, since most people now own a smartphone, mobile games offer Product Managers a different kind of role in the gaming industry. So how does this affect the role of the video game PM? The always online nature means that Product Managers need to sort and analyze data that is constantly coming through: you can’t improve your customer experience if you’re not up to date on the data surrounding that experience. Gamers can create a career for themselves simply by sharing their experience online. Other significant changes include the ‘always online’ nature of play as well as the popularity surrounding streaming plays on YouTube. The best example of this was the craze surrounding Candy Crush - the game was free to download, but extra features would be options and would cost the player a small fee. ![]() Now, video game consumers have different titles at the tips of their fingers on their mobile phones. The biggest of these changes include the Free to Play (and Pay) model which has removed the price barrier for many gamers. ![]() Ten years ago, gaming was very much limited to a console, with a limited number of big names within the industry such as Playstation, but there are so many ways in which we now play games. Therefore, so has the industry and the Product Manager role. It goes without saying that across the past thirty years, video games have evolved. What Does a Video Game Product Manager Do?Īlthough the Product Manager role is varied across different industries, the video game industry really does stand out from the crowd. We’re going to dive in to the gaming industry and show you how to kickstart your career as a Video Game Product Manager. Want to turn your passion for video games into a creative career in leadership? Then this article is for you.
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